Branded Luggage Analysis

DSS 21106 AdverMsing domainagement Campaign Delsey Client Team TA1 Cham Ka Yan Polly Chui Tsz Shan Didian Koon Tsz Ling Cuby Lai Paak Ling Paakling Leung Hoi Man Niki Leung Wing Nam Erica Tsai Chi Ho Harold Tse Lai Shuen Sherry Wong Yi Tsang Anna 52214988 52213200 52214349 52235277 52214546 52213574 52215844 52215764 52213629 1 Delsey -? Background ? Founded France in 1946 ? Founder Delahaye Seynhaeve brothers ? Name The high society named by the Founder who atomic number 18 Mr. DELAHAYE and he ? Slogan jaunt Smart SEYNHAEVE brothers, they combine their name DELSEY ? headman o? ce France ? Business Delsey Design, an integrated research and creaMon laboratory of 7 designers has implemented a uniform creaMve approach. Delsey designers draw their inspiraMon from a localize of rich and unique spheres (as fashion, car and sport industry) focvictimization their creaMvity to invent incessantly more innovaMve baggage 2 Delsey -? History 1946 The Seynhaeve brothers joined with Mr .Delahaye and together created the DELSEY brand 1972 The revolution the first primed(p) travelling bag on wheels 1975 origination of a rigid luggage in injection-moulded polypropylene 1984 First semi-rigid atomic number 2 base built on an injected monobloc frame 1993 Creation of the Dual Drive concept, a rolled suitcase on 2 or 4 wheels 1999 Wheels pack system (patented) stopping wheels scraping against the back 2001 Creation of the largest and lightest polypropylene suitcase in the world 2006 Easy removable wheel system (patent pending) 2008 First fibreglass structure with shape memory (patent pending) 2009 Introduction of the lightest soft suitcase in the world 2010 Launch of rush Securi Tech, an exclusive security innovation (patented) 3 Delsey-? Trademark Information 4 ? The Trademark Delsey Delsey-? Trademark registration 5 Delsey -? Spirit ? DELSEY creates LIGHT and DESIGN luggage with HIGH QUALITY standards ? No compromises on FUNCTIONALITIES ? Discovers the equaMon i n the midst of lightness and resistance ? DELSEY LUGGAGE ARE SUBJECTED TO RIGOROUS TESTS OF QUALITY FOR HOMOLOGATION ? Enjoy the perfect balance in the midst of useful and essenMal funcMons 6 Delsey -? Spirit Design & emailprotected are ? FOCUSED on your needs DETERMINED on emailprotected SHINING AHEAD so you can feel the di? erence 7 Delsey Innovations ? Totally 10 InnovaMons from 1972 2010 ? 1972 The 1st rolley hardside suitcase with wheels ? 2001 Worlds largest hardside polypropylene suitcase ? 2009 The lightest DELSEY soa suitcase ? 2010 ZIP SECURI technical school 8 Delsey Innovations 2010 -? ZIP SECURI TECH 2009 -? The lightest DELSEY 9 soa suitcase Delsey Awards ? Totally 9 Design Awards ? Best product of the year in Cannes r dismantleue free Word-? wide ExhibiMon ? Special show at the Paris leather goods fair ? ILM O? enbach award for innovaMve design 1975 French Export Oscar Award 1987 French Export Oscar Award for excepMonal performance 1992 Product of the categ ory Award from the BriMsh luggage associaMon 1998 Cannes Tax free Word-? ide ExhibiMon, best product of the Year 2004 Special award at the Paris leather good fair 2006 NominaMon for InnovaMon during the Milano Impel exhibiMon 2009 ILM O? enbach award for innovaMve design 2010 Nominated by Observeur du design 2011 Nominated by Observeur du design 10 11 Delsey Kapferers Branding System Delsey Travel Business Endorser Brand Travel NecessiMes Delsey school Umbrella Brand 12 Endorsing brand distinction Brand Umbrella Brand 13 Product Brand Endorsing brand Umbrella Brand profligate Brand 14 Endorsing brand Umbrella Brand Line Brand Product Brand 15 Delsey ? Endorser brand Umbrella brand ? TELESCOPIC TROLLEY trail collapsible TROLLEY CART LUGGAGE SCALE AUTOMATIC goop UMBRELLA DRY BOX SAFETY CABLE POCKET UMBRELLA TRAVEL PILLOW ERGONOMIC TRAVEL PILLOW DE LUXE HANGTAG TRAVEL CUSHION FOR THE spine SET OF 2 PROTECTION COVERS FOR SHOES AND LAUNDRY SET OF 3 PROTECTION COVERS FOR SHIRTS, UNDERWEAR AND SOCKS unsophisticated POUCH FOR LIQUIDS AEROSOLS AND GELS TSA LUGGAGE STRAP WITH 3? VDIGIT confederacy LOCK DELUXE UNIVERSAL ELECTRICAL flock ADAPTOR 16 WITH USB CONNECTION Travel emailprotected ? FOLDABLE TRAVEL udder ? FOLDABLE BACKPACK ? FOLDABLE SHOPPING hold ? TOILETRY ORGANISER size L ? WET PACK ? REPORTER BAG ? ORGANISED BELTBAG ? SMALL VERTICAL REPORTER BAG ? MULTIFUNCTION BELT BAG ? TOILETRY ORGANISER SIZE S ? DOCUMENT carrier WITH ZIPPED CLOSURE ? NECK BAG ? WAIST BAG ? EXPANDABLE purse COVER L/XL ? EXPANDABLE SUITCASE COVER M/L ? DOCUMENT HOLDER WITH ELASTIC CLOSURE ? TRAVEL COMPANION ? VERTICAL MULTIFUNCTION POUCH SIZE M/L ? swimming MULTIFUNCTION POUCH ? VERTICAL MULTIFUNCTION POUCH SIZE S/M ? 3 ZIP POUCH ? tog COVER ? MULTIPOCKET HOLSTER BAG ? 2 FUNNY HANGTAGS ? DIGITAL LUGGAGE SCALE Product ? 3? VDIGIT COMBINATION PADLOCK brand DELSEY Endorser brand DELSEY SCHOOL Umbrella brand 1CPT ROUND BACKPA CK 31 CM 1 gusset SCHOOL BAG LARGEPENCIL CASE DUO BOX LUNCH BAG 2CPT PENCIL CASE PENCIL CASE DUO BOX VERTIC AL WPS TROLLE Y BACKPA CK HORIZO NTAL WPS TROLLE Y BACKPA CK 44 CM 2 GUSSET SCHOOL BAG 40 CM 2 GUSSET SCHOOL BAG 2CPT ROUND BACKPA CK 17 Line brand Product Aoributes 18 Delsey lading to Quality ? DELSEY Luggage are subjected to rigorous tests of quality 1. Wheels 2. Shells 3. Shoulder and carry straps 4. Sliding closures 5. deflection and admixture parts ?nishes 19 Delsey Commitment to Quality (1) 1. Wheels -? Wheels are made to carry fully loaded luggage over 30 kilometers of abrasive surfaces and obstacles e? Able to surmount such abrasive surfaces and obstacles and urable Being pulled crop up to the stairs Being pulled on the ?at ?oor 20 Delsey Commitment to Quality (2) 2. Shells -? the loaded suitcase is move one meter above the ground. It is then dropped in 26 di? erent Places -? producing a total of 26 impacts. e? Ensure the luggage is not easy to be broken nor accidentally opened even scratch d confess in a height 21 Delsey Commitment to Quality (3) 3. Shoulder and carry straps -? are tested by being raised/lowered several thousand Mmes. e? Ensure the luggage is durable for carrying 22 Delsey Commitment to Quality (4) 4. Sliding closures -? can be opened and closed 5,000 Mmes, the uniform of 5 years ormal e veryday use. Repeatedly being opened and closed for 5,000 Mmes e? To guarantee the zippers are durable and capable to cope with normal everyday use 23 Delsey Commitment to Quality (5) 5. Buckle and metal parts ?nishes -? are subjected to extreme corrosive and weather condiMons to test resistance to rust. Fabrics have to campaign tear resistance tests. e? Guarantee the luggage are durable in materials and surmount approximately environmental changes 24 Delsey CODE SECURI TECH Every luggage that has a unique code or CODE SECURI TECH. ? registraMon on our partners site RegProtect, via DELSEY. com a? opMmizes your chances of ?nding lost luggage y using the Internet to prepare you in contact with the ?nder. a? Able to ?nd the luggage back even there is a mistake of being taken by others 25 Delsey ZIP SECURI TECH ? easy lay Delsey anM-? thea innovaMon ? Unique major technological revoluMon and innovaMve secure closure system ? Strength e? ciently combats risk of luggage 26 Delsey Luggage Security Locks ? TSA LOCK ? Used by American TransportaMon Security AdministraMon (TSA) ? Allows the US authoriMes to kerb your luggage without damaging it 27 Delsey Luggage Security Locks COMBINATION LOCKS O Ensuring e? ecMve protecMon for personal belongings COMBINATION PADLOCKS O Can nsert on certain luggage in the middle zipper and max for extra security 28 Delseys Exclusive Design Delsey commitment to design and technology ? Delsey has its own design laboratory to develop exclusive emailprotected and patents ? Every product created and designed in France, at the very curng edge of technology O Quality and magneMsm is guaranteed 29 Delsey Individua lism Luggage ? Customer can put on their favorite painMng or picture on the hardside luggage for free O Every Saturday and sunlight they will demonstrate in the 3 retail store at 12pm, 3pm and 6pm 30 Delsey Guaranteed Warrants INTERNATIONAL authority ? All DELSEY roducts are guaranteed 5 years ? Using high speci? emailprotected materials and subjected to stringent quality controls ? Guarantees world-? wide ? Against just about(prenominal) manufacturing defects under the terms of the condiMons described on the guarantee coupon inside the luggage. 31 Delsey Ultra spark Weight ? Lightweight, the concern essenMal issue for all Delsey product ? Lightened up the average weight of a luggage by 1. 1kg to 2. 1kg for soa ranges and up to 1. 2 kg for its hard ranges O Fiber Lite (O? ering extreme lightness) O Lite Gloss (Lightness for hardside) O XPert Lite (ExperMse serving light weight) O Secur-? calorie-free (Combining security, esilience and light weight) 32 Partnership -? Delsey photographic camera Bags ? In 2001, AGENA and DELSEY started the development of a camera bag collecMon -? called Delsey Camera Bags. 33 Partnership -? Delsey Camera Bags ? Inspired by the French Delsey styling, we developed a superb collecMon of bags ideally suited for photographic equipment. Each and every model of the Delsey camera bag collecMon has been carefully studied to saMsfy the photographers speci? c requirements, such as extra padding, easy accessibility and opMmum carrying comfort, while maintaining that typical French touch of class. 34 Partnership -? Delsey Camera Bags ? Products nclude BACKPACKS, BELT BAGS / POUCHES, NOTEBOOK CASES, SHOULDER BAGS, SWING BAGS, TROLLEY BAGS, ZOOMSTERS ? This cooperaMon help Delsey to expand their product line to di? erent ?elds 35 Partnership -? Biztrails ? Delsey work with Biztrails. com which is operated by BCD Travel Germany. ? Biztrail. com provide travel informaMon to the consumer ? Biztrail. com will insert some informaMon of D elsey in the arMcles that introduce the places around the world. ? This cooperaMon help Delsey to reach the target consumer 36 Price of Delsey ? Price range of Delsey HKD$900-? $5,000 37 Delsey -? Distribution (Place) ? BouMque Store v Hysan Avenue